“Every day we can wake up and create whatever we want. Whatever we create is up to us.” -Andrew Thomas
When bringing a new product to market, one of the main challenges is changing the way people think.
Considering that it’s human nature to resist change, you must make sure that you communicate value and need for your product.
Before pouring in thousands of dollars of your money (or investor’s money) into a product, you can reduce the risk by validating your idea.
By finding customers willing to pay BEFORE you enter production or invest significant time and energy into it, crowdfunding allows you to:
- Verify it’s a product people actually want/need.
- Reduce your out-of-pocket expense, or the need to raise capital.
This show’s guest made his mark by raising almost $600,000 in an Indiegogo campaign.
Andrew Thomas is the co-founder of SkyBell, a startup that has created a wi-fi enabled video doorbell product.. They’ve been featured in TechCrunch, Fast Company, and many more.
In this show, you’ll get to hear Andrew’s story, along with some great insight on product launches and the tech industry.
Do us a favor (because you’re the nice person your grandma says you are):
This episode is full of great stuff including:
- What to consider if you’re starting a company with co-founders (and benefits of having co-founders vs going solo)
- A comparison of two of the most popular crowdfunding platforms
- Advantages to using crowdfunding (and tips on how to run a successful funding campaign)
- How discovering your company (or product’s) “why” can give you a competitive advantage
- A look into the future of smart home technology
- The one thing Andrew does every day to help him stay balanced and rooted in his belief systems
- App recommendations (for you computer and smartphone) to help you achieve slowness
And don’t forget to check these out:
- Follow Andrew on Twitter
- Follow SkyBell on Twitter
- Read Andrew’s Blog
- Visit SkyBell’s Website
- Read Originals by Adam Grant (affiliate link)
- Read The Art of War (affiliate link)
- Nest Products
- Flux App
- TEDTalks App
- How To Make Stress Your Friend TEDTalk
Slow Hustle is proudly supported by my friends at Shuttleworth Law and Iowa Startup Accelerator.
Get ready for the most intense three months of your life: You’ll get 365 days worth of work done in 90 days to get your startup ready to launch. Not to mention a large and diverse network of mentors built from the best-known entrepreneurs and experts in their fields in the Midwest. Contacts you’d quite likely not make otherwise. Apply for the 2016 Cohort here.
Do you have legal questions you know you need to ask but have no idea who you should turn to? Or maybe you need a second set of eyes to make sure there isn’t something you’ve missed in that contract you just drafted? The folks at Shuttleworth Law are there for you! I’ve been using them for years on several different business and not only do they do what I ask but they frequently make thoughtful suggestions regarding aspects of coverage I never would have thought of. Not to mention, they’re a cool group of people that I’d even hang out with! Check them out at: http://www.shuttleworthlaw.com/
Thanks for listening!
Thanks for joining me for this episode! I really hope you enjoyed it and if you have any feedback, please leave them in the comments here, or on twitter @peterawad and @slowhustle. If you know someone that would benefit from listening, please share it with them.
If you have anyone you’d like for us to have on the show, please shoot me their info and why you think they would resonate with our audience.
One more shoutout to Andrew for making the time to join us on the show!